Are You “Being a Service” or Just Giving It All Away? Luke Deighton wants to know.

Marketing, But Make It Spiritual (And Also Useful)
Based on the podcast “Marketing for Healers” by HolisticCircle, hosted by Philipp Kobald with guest Luke Deighton.

The Crocodile Whisperer of Soulful Strategy
Luke Deighton, relaxed in a caravan somewhere in the Australian outback and possibly wrestling a crocodile off-camera, drops one-liners about marketing with the ease of someone who’s lived both extremes — mining supervisor by day, intuitive branding alchemist by night. He’s now one of those rare creatures who not only escaped the 9-to-5 Matrix but also learned to coach others through that sticky spiritual-marketing intersection where authenticity and email funnels do not always get along.

The podcast, Marketing for Healers, produced by HolisticCircle, feels like what would happen if Oprah and a Swiss Army knife had a love child — deep, versatile, and a little bit disarming. Philipp Kobald, your host and part-time spiritual provocateur, kicks off with warmth, humor, and just enough self-deprecation to keep it real. What follows is not just a conversation but a chemistry experiment in insight. The rapport? Chef’s kiss. A spiritual rom-com without the awkward pauses.

Alignment: It’s Not Just for Chiropractors
The word “alignment” gets thrown around spiritual circles like glitter at a festival, but Luke isn’t here for vague vibes. His take? If your business isn’t flowing, it’s not a lead problem — it’s a you problem. Misaligned energy shows up in burnout, flailing social posts, or that awful feeling you get when someone asks what you do and you fake a smile while muttering, “I help people heal.”

Luke insists everything starts with your vision. Not your 10-point goal list. Not your affirmations. Your vision. If it doesn’t give you tingles, it’s probably your ego talking. And if you don’t know whether it’s your ego or your essence, that’s the clue. You might be embodying the version of yourself who started your healing journey, not the one who’s supposed to lead others through theirs. Different outfit. Different mission.

Don’t Market While Spiritually Bypassed
In a moment of Marina Hyde-worthy sharpness, Luke points out that too many healers are trying to be of service rather than be a service. One is martyrdom with a side of burnout. The other? A legitimate business with pricing, structure, and boundaries that don’t scream “please like me.” He tells a story about a client who transformed from a struggling women’s coach into a thriving men’s empowerment guide — because she stopped pretending and started aligning. Result? 20K days and a schedule she actually likes.

Oh, and if you’re constantly attracting clients with “no money,” it’s not because the universe hates you. It’s because your messaging is unintentionally vibing like a cosmic soup kitchen. Want better clients? Start seeing yourself as a valuable asset, not a discounted divine intervention.

Masculine, Feminine, and a Side of Cacao
Luke’s approach to strategy is refreshingly yin-yang. He acknowledges the dance between masculine and feminine energies — structure vs. flow, direction vs. intuition — and how each one plays a role in how you show up in your marketing. Trying to run your business with only one of these energies is like trying to meditate on a rollercoaster. Noble, but ultimately unwise.

Whether it’s the softness of his cacao ceremonies or the structure of his trademarked business models, Luke isn’t choosing between worlds. He’s building a bridge and waving others across. The same goes for his take on nature. Seasons matter. If you’re launching something aggressive during winter, expect the emotional equivalent of yelling into a snowstorm.

Coaching, But Make It Personal (And Possibly in a Lake)
What makes Luke’s work different? For starters, he’s not a three-steps-to-seven-figures kind of guy. His 12-month coaching programs are structured but deeply personalized. Expect to map your 10-year vision, dissect your energy leaks, and maybe meet your inner child — if they’re not already screaming at your current branding.

He works with high-achievers, yes, but also those just starting out. If you’re serious about doing the deep foundational work — before you drop five grand on a funnel strategy — you’ll want someone like Luke at your side. He’s the accountant you should’ve seen before you opened your business, only with more talk about archetypes and less about tax codes.

Weirdly, the Best Tip’s at the End
Just as the episode is winding down, Luke casually drops the equivalent of a spiritual mic. “Life force is your greatest asset,” he says. “And if you’re giving it away for free, don’t be surprised when it doesn’t come back.” Why did they keep the best tip right at the end? Maybe to make sure you actually stayed awake. Or maybe because the medicine that works best is the one you resist the most.

If you’re a healer, coach, or sacred service provider stuck in the land of half-booked calendars and full-blown imposter syndrome, this isn’t just another podcast. It’s a lifeline. Or at the very least, a cosmic nudge to get your house (and your brand) in order.

And if you’re wondering where to begin, here’s a clue: the answers probably aren’t in your Instagram bio.

But they are in this episode of Marketing for Healers. Find it on the @HolisticCircle YouTube channel — if you’re ready to actually hear them.

Hashtags:
#HolisticCircle #PhilippKobald #MarketingForHealers #SpiritualEntrepreneur #EnergyAlignment #HealingBusiness #AuthenticMarketing #VisionLedLeadership #MasculineFeminineBalance #ConsciousCoaching

By Philipp Kobald @HolisticCircle by Philipp Kobald