I have tried it all… Really? 🤔 Well then, better listen up! Marketing for Healers is no joke. AskVictoria Roessel.

LinkedIn: The Therapist’s Secret Weapon?

Ever scrolled through LinkedIn and thought, “That’s just for suits and job hunters”? Think again. In a recent episode of the Marketing for Healers podcast produced by HolisticCircle, host Philipp Kobald and guest Victoria Roessel (a marketing expert originally from Vienna, Austria), that perception gets a serious shakeup. They dive deep into how LinkedIn can be a surprisingly powerful tool, especially for those in the healing professions.

Profile Power: Beyond the Digital Resume

So, you’ve got a LinkedIn profile. Big deal, right? Not so fast. Roessel emphasizes that it’s not just an online CV; it’s your storefront. A lackluster profile is like a shop with dusty windows — nobody’s coming in. She stresses the importance of a professional yet authentic presence. That means a compelling banner, a clear picture, and an “About” section that sings your praises and highlights how you help others. It’s not just about what you do, but who you serve.

Kobald and Roessel highlight that LinkedIn has its own culture, a community with unwritten rules. It’s a place where quality content and genuine engagement are prized. Think grown-up conversation, not fleeting likes.

To get the full picture on crafting a killer profile, you’ll want to check out the entire podcast on the @HolisticCircle YouTube channel.

Content is King (and Queen)

You’ve got the profile, now what? Time to unleash the content. But hold your horses, says Roessel. This isn’t Instagram; you can’t just recycle those reels. LinkedIn demands value.

Roessel advises having a content strategy, which includes content pillars and understanding the sales funnel. Think of content pillars as your main topics — for Roessel, it’s marketing and personal branding. The sales funnel? That’s the journey you take your audience on, from “Who’s that?” to “I need their help!”.

In the podcast, Kobald admits that the concept of a funnel might be new to some listeners, highlighting that Marketing for Healers isn’t just for marketing gurus.

It’s About the Connection, Stupid!

LinkedIn isn’t a broadcast platform; it’s a place to connect. Engaging in conversations, leaving thoughtful comments, and building genuine relationships are key. Forget those generic “Great post!” comments; authenticity shines through.

Kobald also pokes fun at the obsession with follower counts, a common vanity metric in the social media world. He rightly points out that those numbers don’t always translate to actual clients. LinkedIn, they argue, is about quality over quantity.

Want to learn how to turn connections into collaborations and clients? The full podcast on the @HolisticCircle YouTube channel has the answers.

Why Hire a LinkedIn Whisperer?

“Time is money,” as the saying goes, and LinkedIn success takes time. Roessel offers LinkedIn management and strategy services, taking the burden off busy professionals. Think of it as having a guide in the LinkedIn jungle, someone who knows the shortcuts and the hidden dangers.

She provides “strategic ghostwriting,” crafting content in the client’s voice, managing their profile, and engaging with their network. This isn’t just about churning out posts; it’s about building a long-term strategy.

Kobald, ever the interviewer, digs into Roessel’s process. She reveals it involves research, client interviews, and leveraging existing materials like e-books and podcasts.

Content That Sticks, Not Just Flits

Here’s a key takeaway: LinkedIn content has staying power. Unlike that Instagram post lost in the feed abyss, LinkedIn articles build a knowledge base. As Kobald puts it, it’s “grownup content for grownup people.”

Roessel’s work isn’t just about filling a feed; it’s about creating assets. Those articles can be repurposed for blog posts, newsletters, and even form the foundation of an e-book.

The $64,000 Question: Results, Baby!

Everyone wants to know: how long until the magic happens? Roessel shares a client success story, revealing that they saw inbound leads within the first month. While results vary, she suggests that 60 to 90 days is a reasonable timeframe to start seeing traction.

Kobald is clearly impressed, noting that these results are often faster than on other platforms.

To hear the full story and more client success insights, tune in to the Marketing for Healers podcast on the @HolisticCircle YouTube channel.

Beyond LinkedIn: Cross-Platform Power

LinkedIn doesn’t exist in a vacuum. The discussion explores how to leverage content across different platforms. Newsletters, Medium, and even personal blogs can benefit from the quality content created for LinkedIn.

Kobald nails it when he points out that many people struggle to maintain a blog. Roessel’s services can provide a consistent stream of valuable content, solving that problem.

Ditch the Corporate Drone

Roessel emphasizes the shift away from generic corporate updates on LinkedIn. People want to connect with people, not just brands. Authenticity and personal stories build trust and authority.

The AI Elephant in the Room

Of course, no marketing conversation is complete without addressing artificial intelligence. Kobald raises the concern of AI-generated content flooding LinkedIn.

Roessel believes AI can be a helpful tool, but not a replacement for human creativity. The key, she says, is to use it for support, like grammar checking, rather than letting it write for you. The discussion acknowledges the complexities and ongoing debate surrounding AI’s role in content creation.

This podcast, available on the @HolisticCircle YouTube channel, offers a wealth of information for anyone looking to up their LinkedIn game.

Hashtags to Ignite Your LinkedIn

#LinkedInMarketing, #SocialMediaMarketing, #DigitalMarketing, #ContentMarketing, #PersonalBranding, #OnlineBusiness, #MarketingForHealers, #TherapistMarketing, #CoachMarketing, #LinkedInStrategy, #HolisticCircle, #PhilippKobald, #MarketingforHealers

Connect and Learn More

HolisticCircle.org

CopyrightHolisticCircle.org

Find the podcast on YouTube: https://www.youtube.com/@MarketingforHealersByPhil Philipp Kobald 2025