When Your Aura’s Fine But Your Bank Account Isn’t

Based on a conversation between Philipp Kobald and guest Alex Vitillo on the HolisticCircle podcast “Marketing for Healers”

Healers, Stop Manifesting Burnout — Start Pricing Like You Mean It

There’s a special kind of irony in watching healers exhaust themselves trying to “serve the collective” while privately wondering if they can afford almond milk this month. Enter Alex Vitillo — money coach, ex-banker, soul whisperer, and the woman who may or may not make you cry (in a good way) while explaining why undercharging is not a virtue. On Marketing for Healers, hosted by the charmingly sleep-deprived Philipp Kobald, Alex doesn’t so much give advice as detonate illusions. And frankly, it’s about time.

She isn’t here to coddle your inner child — though she’ll make space for it after you update your pricing. She’s here to help spiritual entrepreneurs, coaches, and other well-meaning burnout candidates unlearn the noble martyr complex and embrace business structures that, shock horror, include money.

The Only Crystal You Really Need Is a Calculator

Alex didn’t start off preaching abundance to mystics. She began in the high-stakes world of finance, studying economics in Italy and trading in London. Then came the plot twist — widowhood, motherhood, and the gut-level knowing that life on the trading floor wasn’t going to cut it anymore. She didn’t pivot to healing because it was easy; she did it because it was necessary.

But here’s where it gets juicy. Once she entered the spiritual scene, she realised the biggest wound wasn’t in the aura — it was in the pricing. Healers, she says, have a baffling tendency to romanticise struggle. They’ll work 12-hour days, light incense, and chant about abundance while charging less than their local barista. It’s not sacred. It’s unsustainable.

Calling All Broke Healers: This Intervention Is For You

It’s not just about making money — it’s about reclaiming your energy. Alex is on a mission to help healers stop apologising for wanting to be paid. Through her work with Sacred Money Archetypes (think horoscopes, but for how you relate to money), she helps people identify their unconscious blocks and superpowers when it comes to business.

Are you a Romantic who overspends to “treat yourself” after burnout? An Accumulator hoarding coins but terrified to invest in growth? A Celebrity who craves the spotlight but thinks visibility is ego? Alex has seen it all — and she’s not judging. She’s just inviting you to stop pretending that having a bad relationship with money makes you more spiritual.

Your Business Isn’t Failing — You Just Hate Selling

The podcast peels back the biggest myth in healer-land: that marketing is somehow icky, or worse, unspiritual. “You don’t have to choose between soul and strategy,” Alex insists. If you want to make a living doing what you love, you need to make peace with the M-word. Yes, marketing.

This is where the practical meets the mystical. Alex doesn’t sell you a five-step funnel that works for everyone. Instead, she assesses where you’re leaving money on the table — often by refusing to pick it up. And then? She builds a personalised plan that reflects who you are, not who some bro-marketing coach thinks you should be.

Spoiler: She also deeply believes in one-on-one work. Why? Because generic group coaching can’t untangle your personal money story. One day with her can be more transformative than a year of slogging through DIY downloads and free webinars. Ask her clients. They tend to start with confusion and end up with clarity (and clients).

Hard Truths in a Red Dress

Philipp doesn’t go easy on her. He plays devil’s advocate more than once, grilling Alex about the real obstacles healers face — especially the financial ones. What if someone’s truly broke? Alex’s response is disarmingly honest: if you’re that broke, maybe don’t start a business just yet. Get a job. Make some money. Then come back and build your dream with a solid foundation and a smile. Otherwise, you’re building a temple on quicksand.

This isn’t motivational fluff. It’s actionable insight. Business isn’t just about chasing passion — it’s about creating structure so passion has somewhere to live. Otherwise, as Alex bluntly puts it, “you’ll end up broke, burnt out, and resentful.”

Instagram is Not a Strategy (Unless Your Archetype Says So)

Another gem in this glorious knowledge soup: your marketing platform should fit your money personality. If you’re a Romantic, Instagram’s emotional pull might be perfect. An Accumulator? LinkedIn’s precision is more your thing. Your archetype tells you not just how you relate to money, but where you’ll naturally thrive.

So no, you don’t need to master every platform. You need to master yourself. Healing starts there — and so does better marketing.

Start with a Smile, Not Survival Mode

Perhaps the most countercultural advice Alex offers is this: don’t start your business from a place of panic. Start from joy. If you’re desperate for cash, you’re not in the right energetic space to be serving others. You’re projecting fear, and people can smell that like patchouli on a yoga mat.

Instead, she recommends a practical plan. Work a side job. Stockpile a few months’ expenses. Then build your healing business from overflow, not obligation. You’ll attract better clients, charge fairer prices, and — here’s the kicker — enjoy the process.

Consistency is the New Enlightenment

If you’re the kind of person who buys a crystal and expects your whole life to change, this next part is for you. Success isn’t about the one VIP day with Alex (although it’s a damn good start). It’s about showing up consistently.

Whether you check in once a month or stick with her for a year, it’s the ongoing work that builds mastery. And for the record: no, you can’t just journal your way out of a pricing block. You need reflection and redirection. Insight and implementation. Otherwise, your business stays stuck in potential, which as Philipp jokes, is just a fancy word for “not happening.”

When the Inner Work Is the Real Work

Alex’s take-home message? Your pricing, your visibility, your business model — it all stems from your inner alignment. If you don’t respect your own work, no one else will. If you’re secretly terrified of money, it will keep ghosting you. And if you don’t create boundaries, your clients will burn you out before you ever get a testimonial.

So stop pretending that suffering is spiritual. Healing is beautiful — but only when it includes you, too.

You might want to catch the full episode on the @HolisticCircle YouTube channel. Because trust me, no article can capture the full force of Alex Vitillo in motion. And if her red dress doesn’t convince you, her clarity will.

#HolisticCircle #PhilippKobald #MarketingForHealers #SpiritualBusiness #MoneyArchetypes #SoulAlignedSuccess #HealersInBusiness #HealingAndHustle #ConsciousEntrepreneurship #AlexVitillo

By Philipp Kobald in cooperation with AI
www.HolisticCircle.org
@2025 HolisticCircle by Philipp Kobald