Why Marketing Feels So Wrong (And What Your Energy Type Has to Do With It)

Fiona Bleetman didn’t come out of the womb preaching alignment and energy types. No, she emerged from the deeply spiritual realm of… Excel. Once a data analyst with a flair for clean formulas and invisible PowerPoint animations, Fiona had a breakdown of the spreadsheet soul during the pandemic. So, as many quietly desperate millennials do, she reinvented herself.

But this was no boho pivot. Fiona became a Human Design business specialist — a job title that would’ve made her former HR manager twitch — but a role that now helps healers stop pretending they’re tech bros and start showing up as, well, themselves. If your strategy feels like a corset two sizes too small, her story will hit like a thunderbolt wrapped in a self-help meme.

You Don’t Need a New Funnel. You Need a Mirror.

Fiona’s brand of healing doesn’t involve flower essences or Instagram reels with ambient flutes. She hands you a metaphorical mirror: your Human Design chart. Based on a heady cocktail of astrology, Kabbalah, chakras, and quantum physics, this chart doesn’t just tell you you’re a Capricorn — it shows you why that five-step content strategy keeps tanking.

Philipp Kobald, ever the charming host of “Marketing for Healers Academy,” knows a good story when he hears one. And Fiona’s journey from stage fright to storytelling savant is a masterclass in what it means to align with your design. Human Design, that is — not your Canva palette.

Throat Chakra Tantrums and Other Corporate Tragedies

Turns out Fiona’s early business attempts were like hosting a TED Talk inside a panic attack. Her undefined throat center, one of the many components in Human Design, meant speaking into the void (a.k.a. pre-recorded webinars) drained her faster than a Mercury retrograde in Scorpio. But give her a human to talk to? She lights up like a shaman at Burning Man.

This wasn’t about “finding her voice.” It was about understanding that some people simply don’t function well unless they’re in energetic conversation. So she pivoted. Live workshops, interviews, one-on-ones. Boom. Energy restored, clarity unlocked, content created with actual joy.

Healers, take note: maybe it’s not your laziness or lack of discipline that’s sabotaging you. Maybe you’re just built for human interaction, not algorithm appeasement.

Stop Copying Her Instagram — She’s Not You

Fiona’s biggest flex? Helping clients realize that their marketing blocks aren’t character flaws — they’re often design mismatches. That friend who effortlessly churns out aesthetically pleasing content while breastfeeding and microdosing? She’s probably designed for that. You, however, might be a projector who thrives in deep, meaningful one-on-one guidance and whose nervous system shrivels at the sight of a TikTok trend.

This is where Fiona’s Human Design coaching becomes a radical act of self-trust. It’s not just about giving up on cookie-cutter strategies. It’s about understanding why they never worked for you in the first place.

One client, she recalls, was a brilliant marketing director who could sell ice to penguins — but had no clue how to market herself. Through Human Design, the client realized she wasn’t missing confidence; she was missing a sense of identity. Game. Changer.

Marketing Isn’t a Sprint. It’s a Dating App for the Soul

If your current strategy feels like screaming into a digital abyss, Fiona’s advice is refreshingly analog: build actual relationships. Don’t blast out mass DMs. Don’t schedule 25 “value bombs” a week. Just have real conversations. Nurture connections. Be someone others want to know — not someone desperately hoping to go viral on day three.

Philipp, delightfully skeptical as ever, quips that this all sounds suspiciously like common sense. And yet, here we are, drowning in “lead magnets” and “SEO-optimized nurture sequences” and wondering why no one’s calling.

Spoiler: people respond to people, not to content farms disguised as spiritual guides.

One Platform to Rule Them All (and Ignore the Rest)

Another divine nugget dropped mid-latte: You do not need to be everywhere. In fact, Fiona insists you pick one platform and go deep. Not because you’re lazy — but because that’s how aligned energy works. She chose LinkedIn. You might thrive on Substack, in-person workshops, or a newsletter that sounds more like a diary entry than a funnel.

This isn’t rebellion — it’s efficiency. Master one thing. Build it into your rhythm. Let your audience find you where you’re most magnetic.

Yes, it’s terrifying. But it’s also the only way your marketing won’t feel like a second unpaid job.

Healing Starts with Not Lying to Yourself

Fiona doesn’t promise overnight success, and she’s not allergic to strategy. But she is deeply opposed to self-betrayal. Her entire message boils down to this: work with your nature, not against it.

She’s living proof that your blocks might be your compass. That your fears might be the gate to your voice. And that your biggest wound might be exactly what makes people trust you.

Philipp, who spends the episode toggling between curious interviewer and comic relief, sums it up best: “By the way, I’m a Generator. And now I know I just need to pick one thing and run with it. No more jellyfish marketing.”

Healers, if you’re sick of spinning, maybe it’s time to stop downloading strategies and start listening to your design. The answers aren’t in the algorithm — they’re in the mirror.

For more insights (and possibly your own existential marketing breakthrough), the full conversation is worth a slow watch on the @MarketingforHealersAcademy YouTube channel. But fair warning — you might end up rethinking your entire business strategy. And possibly your life.

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By Philipp Kobald in cooperation with AI
www.HolisticCircle.org
@2025 HolisticCircle by Philipp Kobald